Laughing@Advertising is my new book. Yes, this time I've gone too far. It's a collection of my most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it's 200 pages of insults, wise-cracks, cheap shots, and dirty words. In other words, fun for the whole family! I'm out to disrupt the disruptors -- those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. I am hoping this is the silliest, most injudicious book about our industry you've read. And in some unwholesome, subversive way, the truest and funniest. It is on sale now at Amazon. It is only available in paperback. There ain't gonna be no ebook. Why? Pixels aren't funny. At $6.99 the paperback is cheaper than most of the stupid-ass marketing ebooks you buy anyway. So quit whining and click here . And don't say I didn't warn you. Update : Huge thanks to everyone. It launched yesterday and it immediately becam...
I was recently asked to explain what I do and why I do it. This always gets me mildly uncomfortable and sets me thinking. I know this sounds pompous, but the short answer is that I want to use whatever limited abilities I have to be a subversive force in the marketing and advertising world. I think we need subversive thinking. I am sure we don't really know all the things we pretend to know. I think this needs to be pointed out often and at high volume. The job of subversives is to undermine the dogma, conventional wisdom, and entrenched interests in our business by finding facts and espousing opinions that challenge our supposed experts. That's the only way well-articulated bullshit can be exposed. The marketing and advertising industries are in a very strange phase these days. Usually in culture and society it is the young people who challenge the tired legends and rituals to lay bare the flaws. But in our industry, it is the young who have become the guardians of the overwor...
As we've all been told a thousand times by marketing and media geniuses, television is dead. Here are a few examples: Business Insider: " The Death Of TV As We've Known It Is Finally Here " Forbes: " Why Television Is Dead " Politico: " TV Is Dead. Now What? " Tragically, here at the Ketel One Conference Center overlooking the campus of The Ad Contrarian world headquarters, we've been a little negligent recently in chronicling the death of television. So today we're going to do a little catching up. Nielsen just released its Total Audience Report for the second quarter of 2016, so let's have a look at how the dead are doing: • On average, adults 18+ spent 4 hours and 9 minutes a day watching live television. • This is over 4 times as much time as they spent online on a laptop or desktop • It is over twice as much time as they spent connected on a smartphone ...
Comments
Post a Comment